NBA Star Ron Artest Shooting New Video To Support Album ‘My World’

Sacramento Kings forward and NBA star Ron Artest is headed to Las Vegas to shoot the video for his new single “Fever.”

Scheduled to begin shooting on September 17, “Fever” is the lead single from Artest’s forthcoming album, My World, which arrives in stores October 31 via WEA.

While the final track listing has yet to be released, the album boasts appearances from Mike Jones, Juvenile, Allure, DJ K-Slay and others.

To support the album, Artest hit the road this past summer with Young Jeezy and performed on dates during Fat Joe’ s European tour.

The Queensbridge native, who recently participated in the celebrity basketball game for Ludacris’ “Luda Day Weekend,” is also scheduled to open up for the Atlanta rapper and perform in concert on Sept. 21.

Artest currently serves as the CEO and founder of Truwarrior Records.

In 2004, Artest released two volumes of his Truwarier All-Stars Mixtape which featured appearances from 50 Cent, Nas, DJ Kay Slay, Crud Bruvas, Nature, Canibus and Knowa Lazarus.